SCA’s support meant we could redirect expenditure into services to the community. “The $55 million advertising support exceeded all expectations and has helped us massively amplify our mental health and suicide prevention services, campaigns and information to people and places. “We have been overwhelmed with the support we have received from SCA over the past two and a half years through the SCA Embrace program,” she said. It also meant our organisation could focus more resources on our core work – reaching more children in need with our life-changing educational support.”īeyond Blue CEO, Georgie Harman, said the partnership with SCA had made a significant positive impact across Australia. “Our vision is to create a better future for young Australians experiencing disadvantage, and thanks to SCA’s generous in-kind support, many more Australians understand how critical this work is – for young people today and for generations to come. They also allowed us to work with their radio talent, creating pro-bono commercials, and provided numerous opportunities for on-air interviews, among other contributions. “SCA’s tremendous generosity went beyond in-kind advertising support too. And thanks to SCA’s donation of more than $55 million of in-kind advertising support across its radio, television, and digital networks, they have helped us increase awareness of child poverty in Australia and raise much-needed funds for young people in need,” she said. “The Smith Family is committed to improving the long-term educational outcomes of young Australians living in disadvantage. The Smith Family Acting CEO, Judy Barraclough, said the organisation was extremely grateful for SCA’s support. The Smith Family and SCA also co-created the charity’s Breaking Poverty podcast, which examined the state of child poverty in Australia and how education breaks the cycle of disadvantage. Some of the most impactful connections between SCA and The Smith Family included students on the charity’s Learning for Life program gaining real-life access to the world of work to inspire their career pathways. “Both charities have played an important role nationwide in recent times, particularly during the country’s bushfires, floods, and COVID-19, so to be able to use our media assets and expertise to deliver information and support on the importance of mental health and children’s education during this challenging period has been a privilege.” The advertising support we provided enabled the delivery of key messages for both organisations along with important research development for the not-for-profit sector, and pleasingly, our people truly embraced the relationships through various experiences,” he said.

“We are enormously proud to have partnered with two exceptional charities Beyond Blue and The Smith Family for the past 2.5 years. The charity partnerships saw SCA provide the organisations with a combined $111,560,040 of in-kind advertising and marketing support - a figure SCA CEO Grant Blackley said demonstrated SCA’s enduring commitment and the success of the program. Team members also volunteered at charitable events, including The Smith Family’s Annual Toy and Book Appeal nationwide, as well as providing work experience programs and participating in mental health sessions. SCA’s people were actively involved in content creation and promotional activations, including Triple M’s No Talk Day, which encourages men to talk about mental health, and coverage of the NRL and AFL Beyond Blue Cups. The Smith Family and Beyond Blue received more than $110 million in in-kind radio and television advertising, along with digital, social, creative and research support. SCA extended its traditional two-year partnership by an additional six months due to the COVID-19 pandemic. The charity program, which wrapped up its latest partnerships at the end of June, works in two-year cycles, with SCA providing in-kind advertising campaign support for its selected charities, while also encouraging its teams to get behind charity-based events and activities. SCA Embrace, the company’s national charity initiative, has provided more than $110 million in-kind for its partner charities, The Smith Family and Beyond Blue, over a two and a half year period.

Beyond blue charity