The bar is also available in banana, mango, and strawberry flavors. Originally available within Europe only in chocolate flavor, the centre was revised to vanilla flavor around 1993, though the chocolate flavor still remains available in Australia. Due to this low density (0.88 g/cm 3), it floats in milk, an attribute highlighted in an advertising campaign in Germany, France, Russia, Belgium, Ireland, Poland, the Netherlands, the UK, Denmark, Sweden, Norway, Finland and many other countries. The global Milky Way bar is marketed in the United States as 3 Musketeers bar. The version of the Milky Way bar sold outside the United States has no caramel topping, and consists of a nougat centre that is considerably lighter than that of the British Mars bar and the American Milky Way bar. The US (left) and global (right) bars each feature different types of filling. This campaign originated from the suggestion that eating a Milky Way bar may be a slow, involved process. The campaign portrayed the comical aftermath of what happens after someone (off camera) is distracted due to eating a Milky Way bar.

In November 2012, a new print and digital advertising campaign was launched in the US called 'Sorry, I was eating a Milky Way'. The American Milky Way bar has 240 calories in each 52.2 gram bar the smaller Milky Way Midnight has 220 calories in each 50 gram bar and the Milky Way Simply Caramel bar has 250 calories in each 54 gram bar. In late summer of 2018, Milky Way Fudge, which substitutes the malt nougat with chocolate fudge nougat, was introduced nationwide. In 2012, Milky Way Caramel Apple Minis went on sale as a limited offer for the Halloween season. A salted caramel version has since been introduced. In 2011, Mars introduced a small size (marketed as fun size) Simply Caramel bar. In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat. In 1935, Mars used the marketing slogan 'The sweet you can eat between meals,' later using 'At work, rest and play, you get three great tastes in a Milky Way.' By 2006, Mars used the slogan 'Comfort in every bar' in the US and most recently 'Life's better the Milky Way.' Forever Yours was renamed 'Milky Way Dark' and later 'Milky Way Midnight'. The vanilla version with a dark chocolate coating was called 'Forever Yours' and was marketed under this name until 1979. In June 1932, the bar was marketed as a two-piece bar, and four years later, in 1936, the chocolate and vanilla were separated. īy 1926, two variants were available: chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each selling for 5¢. The chocolate for the chocolate coating was supplied by Hershey's. In 1924, the Milky Way bar was introduced nationally, with sales totalling $800,000 that year.

On March 10, 1925, the Milky Way trademark was registered in the US, claiming a first-use date of 1922. Mars and originally manufactured in Minneapolis, Minnesota, the name and taste derived from a then-popular malted milk drink ( milkshake) of the day, not after the astronomical galaxy. The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. †Percentages are roughly approximated using US recommendations for adults.

Milky way candybar